Company

About Us

TabTale is a leading, global creator of interactive books, games and educational apps, repeatedly recognized as a Top 10 Games Publisher Worldwide with 500 million downloads and 33 million monthly active users. With a proprietary platform made for rapid development of high-quality content for smart devices, TabTale has released over 300 apps for kids on iOS, Android and Windows.

Founded in 2010 and headquartered in Israel, TabTale is a global company with operations in six countries: Israel, US, China, Macedonia, Bulgaria and Ukraine.

In early 2014, TabTale introduced a new gaming label called Crazy Labs, which was formed to publish mobile games for older audiences. Capitalizing on TabTale’s existing market success and expertise in the kids apps market, Crazy Labs partners with independent development studios across the globe to create engaging mobile content for audiences aged 13 and older, expanding the breadth and range of TabTale’s mobile offerings.

Later that year, TabTale announced the acquisition of Coco Play Limited, a Hong Kong and China-based developer of educational apps and games for kids. Founded in 2013, Coco Play has witnessed rapid growth due to the popularity of its games. Its apps have reached the #1 ranking on the Chinese App Store in the Kids, Education, and Family categories, and enjoyed similar success in other countries. This deal enables TabTale to establish a presence in China and reach a wider global audience. The Chinese mobile market presents a large opportunity for TabTale, and Coco Play’s expertise will guide us as we learn the ecosystem.

If you have a young child, you’re probably very familiar with their games. You just may not realize it.”
GameZebo, 8/7/13
Browsing through Tabtale’s library of apps make me want to be a kid again.”
VentueBeat, 10/30/2013
With education apps crossing one billion downloads on iTunes earlier this year, the demand for quality learning content, especially content of the kid-friendly variety, is growing fast — and so is the opportunity for app publishers. Since launching in 2010, Israel-based startup, TabTale, has been on a mission to capitalize on this demand and is quietly becoming one of the App Store’s top publishers as a result”.
TechCrunch, 11/7/2013
TabTale blends the technical with the creative to turn children’s books into profits”
PandoDaily, 11/22/2012
Children’s game publisher TabTale climbed twelve spots in July to become the 7th most downloaded publisher in the iOS App Store based on games”.
AppAnnie, 8/28/13
By focusing on the children’s educational market, TabTale has reaped the rewards of increased youth engagement with mobile and tablet devices whilst avoiding the current travails of free-to-play games aimed at kids. A catalogue of 240 apps has been built by the company in just three years since its founding, culminating in a total of 220 million downloads”
Game Industry International , 8/11/2013
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