Company

About Us


That moment when you realize that your games have been played over 2.5 billion times!!! Nothing can compare to that, but you probably want to hear a little more about what we do, so here goes:

TabTale, through its Crazy Labs brand, is home to industry leading mobile games in the lines of Hyper Casual Games, Lifestyle Games, and Licensing (AKA Casual IP) Games.

As a top 5 mobile games publisher (according to AppAnnie and Sensor Tower) and with over 2.5 billion downloads to date, TabTale is now a worldwide leader in casual games development, distribution and innovation.

Crazy Labs, TabTale’s successful publishing brand, focuses on 3 hugely popular lines of mobile games:

  1. Hyper Casual Games
    Games that are lightweight, instantly playable, and infinitely replayable – making them highly addictive and very engaging. In the past couple of years Crazy Labs has also become a leading publishing brand for indie game developers who are looking for a strong publishing partner to help them top the store charts. Among our successful Hyper Casual mobile games you can find AMAZE!, Run Sausage Run, Light it Up, 2 for 2, Coin Rush and many more.
  2. Lifestyle Games
    Fun yet more complex games, sometimes with a female orientation, that combine deep progression with an elaborate and rich storyline. These games usually include a more detailed mission system, as well as daily challenges and events that create deeper engagement. We thrive on taking the successful genre of narrative games and combining it with RPG Lifestyle games. You’re more than invited to join our community of fashion stylists in “Super Stylist” and “DIY Fashion”, bakers in “My Bakery Empire” ,and… well, we can’t say anything yet, but look out for our next big hit.
  3. Licensing Games (Casual IP)
    Games that combine licensed IP from top entertainment brands, in the casual gaming genre. We are experts in matching the best game mechanics to the right licensed IP, and thus A-list brands aspire to work with us – and are added continuously. Recent examples would be Miraculous Ladybug & Cat Noir (based on the popular TV series) and Hotel T (also based on the popular TV series). Coming soon – new games with brands that will blow you away!

TabTale was founded in 2010. Its experience in the gaming arena in the past decade has allowed it to recognize shifts and trends in the gaming sphere, and act accordingly. We never sit still – the company’s dynamic DNA and amazing team of experts make sure to stay focused but not fixated. We are always exploring new games, new genres and new territories.

Our vision is to stay on top as a worldwide mobile casual games leader and innovator, and our mission is to reach high results and keep publishing top-playable games over time. It’s been fun ever since we started, and it’s going to be even more fun moving forward!

The company’s headquarters are in Israel, with global offices in China, Macedonia and Bulgaria, and more to come. Stay tuned!