2 BILLION downloads! We did it!

Monday, November 5th, 2018

by TabTale

Blog post by Melissa Schreiber

Remember back in the day, about two years ago, when we bragged about reaching one billion downloads? Oh, how young we were. Now one billion seems like child’s play, because we’ve recently hit TWO billion!

Yes, you heard right. How did we do it, you ask? Well...


Long, long ago, in a faraway land (okay fine, it was in 2010 at TabTale offices), our magical, interactive Christmas storybook game called Christmas Tale HD won the hearts of mobile game players around the world. It quickly rose to the top of the charts and became our first big success. It was even voted the Very Best Multimedia Book for Christmas. Packed with beautiful art, enchanting stories, and fun sound effects, creating Christmas Tale HD took a lot of imagination and hard work.


We quickly realized that what really interests us is creating content, not just the platform on which the games work. We delved further into interactive book games that include actions beyond reading, and we started publishing games based on classic children's books, such as Goldilocks and the Three Bears. Two years later, we were deep into the world of casual children’s games.

We were on a publishing frenzy! We began releasing a brand-new app every week, and before we knew it, our portfolio included more than 500 games in the app stores.


In 2015, we started testing the waters and creating casual games. Never one to pass up an opportunity, we recognized that hyper casual games were the next big thing, and we staked our claim on the genre, announcing a new hyper casual game line in 2017.

Our hunch was right - we beamed when Sausage Run, our silly sausage-filled hyper casual pride and joy, reached first place in more than 20 countries, and we were barely surprised when our brain puzzle, 2 for 2, gained more than seven million downloads.


While hyper casual may be our present focus, we’ll always have a soft spot for kids’ games, and we continue to publish them with pride. Our massive portfolio of games for kids includes original titles as well as licenced games like Miraculous Ladybug & Cat Noir and the much anticipated, soon-to-be-released Hotel Transylvania Adventures.


We never say no to new talent. We love partnering with indie developers, and are always looking for new hyper casual and puzzle games. Those who publish with us can enjoy expert feedback, in-depth testing, amazing marketing, and exposure to a wide audience. Send us your game!

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