AG Properties and TabTale Sign Licensing Deal for New Care Bears Mobile App

Thursday, June 26th, 2014

by TabTale

We are thrilled to announce that we have secured a licensing deal with AG Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation, to develop and publish mobile apps based on the company’s popular brands for kids. The first app being revealed is Care Bears Rainbow Playtime, which is now available as a free download on the Apple App Store, Google Play, and Amazon Appstore for iOS and Android smartphone and tablet devices. The app got ranked #2 in the top free iPad apps chart on iTunes in the US and topped the charts in over 50 countries around the world. We we're happy to see the story got picked up by Gamezebo and Licenising.Biz.

“Our brands have been winning the hearts of millions of kids for decades because of our ability to keep them fresh and relevant to each new generation, and today that includes going mobile,” states Derek Roberto, VP, New Media, AG Properties. “We’re thrilled to partner with TabTale, whose expertise in the kids’ mobile app space is sure to bring Care Bears to life through quality content and engaging features.”

We’ve proven to be a global leader when it comes to the quality and reach of our apps for children, with 300 million downloads and counting. American Greetings is an iconic company with highly regarded kids brands that many of us grew up with, and we look forward to bringing Care Bears and more to the next generation of kids who are preferring fun content on mobile devices.